CITY Furniture Enhances Customer Relationships with Zello and Pryme


CITY Furniture, a Florida based retail chain, reports that it was determined to find a better way to communicate with their 2,400+ sales associates spread over half a million square feet of showroom space. Traditional communication methods left customers waiting while sales associates searched for answers or additional resources.


To address the issue, CITY piloted a new solution at select locations using a combination of iPads, the Zello instant voice messaging app, and wireless push-to-talk buttons from Pryme. 


After a successful launch, iPads with the Zello app and Pryme PTT Super Mini Buttons were deployed to every CITY Furniture location. Now, when customers come in with questions, rather than risk losing a sale while associates search for answers, Zello instantly connects team members as well as stores.


Rich Quarantello, CITY Furniture’s Managing Director of Retail Operations explains, “At any given time, the store may have 40 to 60 sales associates on the floor. With the addition of these advanced technologies, we’re able to communicate seamlessly in real time inter-store or between showrooms, with a single staff member or the whole team at once, which provides chain-wide awareness instead of being siloed.”


Each associate wears a Bluetooth earpiece and carries an iPad bag with the wireless button Velcroed to the handle or to a belt loop, leaving hands free to perform multiple tasks at once. With a touch of Pryme’s PTT button, sales staff can quickly activate Zello and respond to messages or access the iPad’s suite of technology without breaking stride.


“Better communication creates an environment of trust and enhances customer satisfaction,” adds Quarantello, “Because furniture is the third largest purchase in a lifetime, trust is key to building customer loyalty.”


CITY’s communications solution also helped incentivize performance and train new associates. For instance, they use Zello to celebrate sales contest winners live with the whole company, or if new hires need help they simply message a manager via Zello without breaking the sales cycle. Zello and Pryme are also important for critical communications and shave vital seconds off response time during an emergency.


CITY Furniture reports higher employee engagement and lower turnover thanks to this integration.




Headquartered in Brea, CA, PRYME is a foremost manufacturer of specialized mobile communication accessories for professionals in every industry sector. PRYME designs, engineers and builds premium quality wireless and wired audio accessory, which support virtually every two-way radio model and push-to-talk over cellular application. PRYME is known for innovating new technologies and for developing customized products for almost any end-user need. PRYME President and Chief Technologist Dave George is an industry thought leader who has been published extensively, holds 29 patents and is the inventor of multiple award-winning PRYME products. Learn more at Follow PRYME on Facebook and LinkedIn.


About Zello, Inc.

Zello is the leading push-to-talk voice messaging service that enables communication and collaboration for workers, teams, and communities worldwide. Millions of Zello users communicate in real-time over any wireless or data network to share updates, connect in emergencies, and solve problems. Founded in 2012, Zello is serving industry leaders like Honda, Swissport, PepsiCo, YRC Freight, Lufthansa, WFS Aero, Aviapartner, Bechtel, The Salling Group, Restoration Hardware, Waste Connections, Cemex, Holcim, ArcelorMittal, ANA, Hyatt, CurtinLivery, and Gold Medal Environmental. To try Zello for free, visit


About CITY Furniture

CITY Furniture operates over 20 showrooms from Miami through Vero Beach, and in Southwest and Central Florida, as well as 14 Ashley HomeStore showrooms as the brand’s Southeast and Southwest Florida licensee. For information:


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