PlayStation is normally pretty savvy when it comes to high-profile fashion collaborations, but this latest partnership with luxury label Balenciaga, consisting of a t-shirt and hoodie that both cost more than an actual PlayStation 5, is dumb.
While luxury labels dipping their toes into this popular culture/streetwear stuff is nothing new, the extraordinary prices being charged here—$675 for the shirts and an incredible $875 for the hoodie—are gross. I know that’s the point. I know the whole reason Sony even signed this deal is so they can see headlines like the one I wrote above and revel in the press.
But fine, if I’m taking the bait, how about this: there is such a thing as bad press, and in a time when PlayStation fans are still having trouble buying a console, while at the same time living through a global pandemic and ever-widening income equality, maybe teaming up with a luxury fashion label to charge $675 for a shirt that looks like something Best Buy staff had to wear on launch night isn’t the best look.