Bedding producer Restonic Mattress Corporation recently announced a first-to-market, automated retail social media program with SnapRetail, an online marketing software company. The companies are set to launch a powerful social media scheduling tool that will allow Restonic retailers to reap the benefits of regularly scheduled digital content – without any of the work.
Restonic officials noticed that some retailers struggled to leverage the power of their content. With the launch of this new tool, Restonic retailers will be able publish branded, lifestyle content that’s automatically scheduled on their social channels – without touching a thing. Retailers will retain control of their own social channels to edit the updates (if they choose) and continue the conversation online with consumers.
“For the first time in our industry, we have a solid turnkey tool to support retailers who know they need to be more active on social media but don’t have the resources to do so,” said Laurie Tokarz, president of Restonic. “We know shoppers are using social media to help inform their buying decisions and this new tool empowers retailers to fill the gap between inspiration and transaction with the first seeds of relationship building.”
For phase one of the launch, the partnership will support automated posting on Facebook and Twitter, as well as a 3-month introduction into an email newsletter program. Over time, both companies are committed to growing the program to include more social channels and more robust digital marketing options.
In 2018, Restonic added to their award-winning line-up (ComfortCare, their flagship brand) by entering into partnerships with Scott Living and Biltmore. Since that time, both brands have performed exceptionally well at retail, a testament to the power of strategic brand marketing. Restonic regularly publishes brand-specific, narrative-style content on their social media channels and trademarked SleepBlog® to help consumers understand both the brand partnerships and the individual brands. Restonic’s intensive content creation strategy – an online conversation with consumers on the power of a better night’s sleep – has facilitated the development of a strong, recognizable social media voice and bolstered website traffic growth by more than 700% since 2014.
“SnapRetail is excited to partner with Restonic to implement their exciting new vision for retail social media management,” said Sean McDonald, president of SnapRetail. “We’re committed to growing this platform to help Restonic retailers harness the power of social media while providing real-time feedback. We are honored to be a part of this vision.”
SnapRetail emerged on the marketplace as an email marketing tool in 2010 and has grown to support more than 7,000 small business’ digital marketing efforts across the country. Their relationships with social media companies can give retailers confidence that their digital channels will be well-protected.
Restonic is guided by the principle that getting a healthy night’s sleep is a right, not a privilege: this means that every Restonic mattress is crafted with better quality materials and more attention to detail than comparably priced mattresses from competitive brands. Restonic Mattress Corporation is a leading international bedding company with manufacturing facilities throughout the world, including North America, the Far East, Europe, India, Brazil, Middle East and South Africa. For more information, visit restonic.com or follow @restonicbeds
Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.
Read other articles by Nic Ledoux